About Us

About Us – EthnicRays

EthnicRays is a fashion-focused digital platform dedicated to ethnic clothing, traditional costumes, fabrics, and fashion branding. We aim to educate, inspire, and promote the rich world of ethnic fashion through informative and magazine-style content.

Founded by Jay Patel & Ekta Patel, EthnicRays was created to serve as a reliable source for people who want to understand ethnic wear beyond trends — including its craftsmanship, fabrics, cultural value, and modern styling.

Our Story

Ethnic fashion carries heritage, identity, and creativity, yet much of its depth is often overlooked. EthnicRays was born from the idea of creating a platform that explains ethnic fashion in a clear, practical, and authentic way.

We noticed a growing need for:

• Honest information about ethnic clothing and fabrics
• Awareness of traditional and regional costumes
• A space to promote emerging costume designers and fabric creators
• Fashion content that educates instead of just selling

EthnicRays brings these elements together under one fashion-focused platform.

Our Vision

Our vision is to build EthnicRays into a recognized ethnic fashion branding and magazine-style platform that supports:

• Traditional and modern ethnic clothing
• Authentic Indian and regional fabrics
• Costume designers and fashion brands
• Sustainable and handloom fashion initiatives

We believe fashion should preserve culture while evolving with time.

What We Cover at EthnicRays

Ethnic Clothing & Styling

We publish detailed guides on:

1. Sarees, lehengas, kurtis, anarkalis, and ethnic outfits
2. Occasion-based styling tips
3. Cultural and regional fashion insights

Fabrics & Costume Knowledge

Our content helps readers understand:

• Different types of fabrics and their uses
• How to identify quality and authenticity
• Fabric care, maintenance, and longevity

Fashion Branding & Promotion

EthnicRays also works as a fashion branding platform, offering visibility to:

• Costume brands
• Fabric creators
• Independent designers

through editorial-style features and fashion insights.

Our Mission

Our mission is to:

• Promote meaningful and culturally rich fashion
• Support traditional craftsmanship and fabrics
• Share reliable, well-researched fashion information
• Create value-driven content for fashion lovers and creators

Meet the Founders

Jay Patel & Ekta Patel, founders of EthnicRays, share a passion for:

• Ethnic fashion and fabrics
• Fashion branding and storytelling
• Promoting costume and traditional wear

Their goal is to develop EthnicRays into a trusted platform that connects readers, designers, and fashion brands.

Why Choose EthnicRays?

• Original, human-written content

• Informational and reader-first approach

• No misleading or aggressive promotions

• Focus on education, branding, and authenticity

Every article on EthnicRays is created to inform, inspire, and add long-term value.

Connect With Us

We welcome collaborations, features, and inquiries from:

• Fashion designers and brands

• Costume and fabric creators

• Ethnic fashion enthusiasts

Please visit our Contact Us page to get in touch.

EthnicRays —
Where ethnic fashion, fabrics, and branding come together.

Follow Us On Social Media:

Instagram • Facebook • Pinterest • Youtube • Twitter • Flipboard